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Matthew Yonkovit

Matthew Yonkovit
Matthew Yonkovit
Head of Open Source Strategy and Growth
Tips and best practices for growing open source adoption
4:45 PM - 5:10 PM EST
You have released an open-source project and are now just waiting for people to start using it. How do you attract users to start looking at your project? try it out? or even start using it in production? I will walk you through the best practices for capturing user’s attention, giving them enough to want to try it out, and of course, help you turn them into users. Further, we will discuss and cover the key metrics you should be tracking and how to see where you stand versus others in the industry. For example: Optimizing your user journey is critical and can make or break your success. Did you know, for instance, some of the best companies can convert users browsing their documentation to those downloading their software at a 5:1 ratio, while others convert at a 500:1 ratio? How do you optimize your journey to enable people to not only easily download your software but use it?
About Matthew Yonkovit
Matt has worked in various leadership and executive roles in open source companies for over 15 years and has been in the open source space for over 20 years. He is the HOSS ( Head of Open Source Strategy ) at Scarf, having previously held the same role at Percona. Matt’s career spans community, DevRel, marketing, customer success, support, and professional services. He has been the host of several podcasts, including the Hacking Open Source Business Podcast, the HOSS talks FOSS, and has been a Host for open source organizations like the OpenUK on occasion.